CT Policing have launched an eight-week Communities Defeat Terrorism cinema advertising campaign today timed to coincide with Oscars season. Using cinemas will allow us to deliver our messaging with fewer distractions, more impact, and to more hard to reach audiences such as young people.
We need to keep the public alert and confident enough to come forward and report their concerns. Their actions can help us save lives.
Previous national campaigns, which have been amplified at a local level, have helped increase intelligence reports by up to 50 percent. Currently over a fifth of public reports to the Anti-Terrorist Hotline and online through gov.uk/ACT result in useful intelligence for CT officers.
The spread of cinemas covers all nine CT regions For forces where there isn’t a cinema showing the advert, we will be producing bespoke social media content.